Remember the summers when finishing your reading log meant earning something truly worth celebrating? Devil's Foot Beverage Co. is bringing that feeling back! We have partnered with Asheville City Public Schools and Pizza Mind to launch the Devil's Foot Summer Reading Rewards Program, a community initiative running June through September 2026 that rewards kids for reading books the old-fashioned way — one page at a time.

The premise is simple: kids who read 8 books and complete their reading log can bring it to The Mule, Devil's Foot's taproom and event venue in Asheville, to claim a free 4-pack of Devil's Foot craft soda and a coupon for 50% off a kids make-your-own pie at Pizza Mind.